Chapter One – The Conundrum of Social Media
In Chapter 1, Marshall Sponder asks the question “Where’s the ROI?”
I found that opening salvo ironic, given that I first heard about Marshall Sponder through Olivier Blanchard, who wrote “Social Media ROI”.
To make it even more ironic, I am putting down Avinash Kaushik’s Web Analytics 2.0 in order to read this book. Avinash wrote the foreword to Social Media Analytics.
After reading the first chapter, I can already see how all three books will work so well together to answer that very question that is asked by so many.
As a side note. I was reminded once again how important and influential Trey Pennington was to the Social Media community. His name came up twice within the first few pages of Marshall’s Social Media Analytics. This is also something that is noticeable in Olivier’s Social Media ROI.