Marshall Sponder’s Social Media Analytics – “Content is Free – Context is Where the Value IS.” ~Robert Lavigne

Chapter Four – Online Social Intelligence

Chapter 4 of Social Media Analytics is a small chapter dealing with a very large issue. The issue of “Signal-to-Noise Ratio” is not only discussed, but highlights the real issue generated by Social Media.  And NO, it is not “What is the ROI of Social Media?

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Marshall Sponder’s Social Media Analytics – “Deep within Foreign Territory, the need for Human Intel is Critical” ~Robert Lavigne

Chapter Three – Tracking International

In Chapter 3 of Social Media Analytics, Marshall Sponder kicks it up a notch and goes global, international, worldwide and universal, all the while remaining local.

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Marshall Sponder’s Social Media Analytics – “Your client is in front of you, not in a database” ~Robert Lavigne

Chapter Two – Targeting Your Customers

Chapter 2 of Marshall Sponder’s Social Media Analytics was supposed to be about “Using Data to Find Your Customer”

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Marshall Sponder’s Social Media Analytics: A Life@42 Review by Robert Lavigne, The Digital Grapevine @TDGv.net

Chapter One – The Conundrum of Social Media

In Chapter 1, Marshall Sponder asks the question “Where’s the ROI?”

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