This can happen in seconds! Who do you have running your #SocialMedia Presence? Think Again!

Today marked a living nightmare for a Social Media Community Manager.

One second a few mostly harmless posts on your wall.  Followed quickly by a few others in quick succession.  Then suddenly, the flash mob that is attacking your wall switches their profile pictures in a manner beyond your control and harmless to your brand.

What does your intern Social Media Expert do?

Do they delete the offending posts?

Do they engage with the offending comments?

How do they diffuse the situation?

Do they give up and simply Lock Down?

How will they get them to Stand Down?

Words of Thanks for Givings and the Launch of #TDGv Studios

#TDGv Studios: Announcing the ReBranding of The @RLavigne42 Podium

I am proud to announce that after a year of researching, playing, learning, adapting and assimilating, The @RLavigne42 Podium is ready for prime time.

Effective today the @RLavigne42 YouTube channel will be called #TDGv Studios to commemorate the occassion.

Currently under development are the following Playlists and Projects.

#TDGv Out4Milk

A racer once said to me, up that hill is a right corner, after that just follow the asphalt #LifeLesson #TDGv Racing

Life Happens.

Deal with It.

Recover from It.

Learn for It.

Rise from It.

TDGv Racing Playlist

What happens when your tattoo scans as 47.99 as opposed to 42

Last night, I attended one of my regular meetups of which I am a co-chair of.

In the process of introducing the speaker for the night, my fellow members (Paul and Martin) thought they would play a trick on me.  They wanted to scan my barcode tattoo to see if it would register as 42.

Instead without my knowledge, they scanned another bar code that read 47.99.  The joke however was on them, they had intended to have the barcode read 41.99 to make fun of the fact that I was not quite 42.

Want to see the tattoo being inked in real time?  Well you can’t as you would have had to be there at the time.  However, do enjoy this nice time-lapse video to the tune of Pink Floyd with guest guitarist Douglas Adams.

Entrepreneurs rock! via Deborah Weinstein (@DebWeinstein)

Update December 22, 2010: TheBizMedia have released their footage of the event.  Have embedded it for your enjoyment as well as a huge thank you to TheBizMedia for the invite.

Nice mention from PR Pro and President of Strategic Objectives.

Thanks for the mention Deborah.

I quite enjoyed your recounting of the genesis of Strategic Objectives for the first time to a external group.

I also enjoyed our Q&A on Social Media ROI and Brands that Currently GET Social Media.

Thanks again Deborah (or is it now Deb ;-))

Who is @RLavigne42 you may ask?

Why should you engage with him?

What the Heck is Life@42 anyways?

Why not have a Brand Conversation with Robert Lavigne and find out!

In Tribute to Malcolm Gladwell: After 2 years of putting in my 10,000 hours. School is out and time to Engage!

Malcolm Gladwell states via wikipedia

Throughout the publication, Gladwell repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.

In honour of the last day of class, this selection of videos is in tribute to his learnings.

Tomorrow is a Brave New World! Tomorrow I am turning 42.

December 3, 2010 Update:

Click the following widget to hear me do a live reading of this blog.

Tomorrow on November 19, 2010, I am turning 42.  I have been a huge fan of Douglas Adams for decades now.  The number 42 has been at the core of many of my beliefs for my entire life.  On October 10, 2010, I celebrated 10/10/10 (101010 is binary for 42) by getting the tattoo that I had been planning for decades.

Two years ago I turned 40.   On that day overlooking the Grand Canyon, I made the harsh decision to either challenge the cultural state of my employment or be forced to move into the far more terrifying world of unemployment for the unemployable.  I had ballooned to 265 pounds, puking 3-4 times a week from the tension, and my wedding engagement was falling apart all around me.  I simply was not in a good physical or mental state of being.

The Genesis Moment of captured in a picture.

At the Precipice of Life overlooking the Wonders of the Past, the Realities of the Future, while Being in the Present!

I was working in an extremely toxic and unproductive work environment.  An environment built around silos, traditional networking, office politics, zero transparency, zero tolerance and yet zero accountability.  Sadly and fortunately, in January of 2009, I was told my services and opinions would no longer be welcomed.  I was released to the wilds of an economic downturn having worked in a closed network for 20 years.

I had started with this company a mere two years prior with the hopes of bringing a more transparent, agile and collaborative infrastructure to an archaic and chaotic operational model.  Overcome with office politics, zero engagement and poor executive leadership, I simply failed.  I was not alone, in a four year prior, the company had four (count them four) Directors of Applications Development.  I cannot count the other members of the management team that were affected by the environment (past and present).  All I know is that I dedicated myself to the task for the two years while I was there.  I constantly put my neck on the line to move the company towards the vision I had for it.

Upon my departure, I was blessed with kind referrals by those who shared my vision and appreciated my efforts.  These two recommendations, of the twenty-two I currently have on my LinkedIn Profile, are amongst the ones that touched my heart the most.

“Rob was instrumental in turning a dysfunctional, disconnected and difficult to deal with department into one that was effective, organized and much more receptive to business needs. He is a very committed, dedicated and engaged individual who is a also an able communicator. He is a great ‘translator’ between technical and client-facing staff, and learns quickly. As a significant internal client of Rob’s department, I know that our company has benefitted greatly from Rob’s personal involvement and also from the improvements that he made to the department as a whole.” December 19, 2008

“It was a pleasure working for Robert. I was always amazed by his ability to excel in managing so many different multiple projects, motivate by his own example so many people. He is a rare combination of the person, who quickly understands the business needs, who at the same time is a bright and aggressive manager and technically competent specialist, proposing the best plans and generating the best ideas, and who at the same time was always warm and interesting co-worker. I would strongly recommend Robert as a director or manager and colleague.” January 17, 2009

But this is not a story that dwells in the past.  On my 40th birthday, I set in motion what I called Life@42.  It was a vision for what kind of person I would be on this momentous day, what kind of people I would be connected to, and hopefully what kind of employment my passion, knowledge and leadership would be fully engaged and aligned in.

So I set forth on March 2009 to not only recreate myself, but my environment and knowledge as well.  March 2009 was the genesis of @RLavigne42 and I look forward to recounting that in a future blog entry.

Tomorrow is my 42nd birthday.  Tomorrow is the day that I have been working on for two years now.  I have failed and I have succeeded in ways that I couldn’t imagine during those two years.

Take Care,

Rob / @RLavigne42