In a previous blog entry, Laurie Allan Coates asked Robert Lavigne the following question:
“How would the utilization of social media vary depending on the business?”
First off, I love the fact that their featured video has a thumbnail with key contact and “what’s in it for me” information. Even the description of the video has valuable information relating to their website, a call to action and relevant traditional contact information.
On the flip side, the first thing I saw was:
- The channel is lacking an avatar. This leads users to believe the site is not active. This needs to be rectified immediately.
- The channel name is their channel name. You may think this is an odd statement, but keep in mind, you are not limited to the URL name when naming your actual channel page. This could easily be “Hamilton Carpet Clean” or “Clean Carpets @ 519-512-2047”. Disclaimer: I have not tested these for valid YouTube formatting for invalid length or characters.
- They only have two uploaded videos. They are 2 months old and 5 months old respectively. Mix that with the lack of an avatar and you have a clear indicator of a “static” channel. If you cannot produce more videos, consider making use of the “Favorites” feature to showcase relevant content from third-party channels.
Now don’t get discouraged, all of these are easily fixed and I will give you a few insights as to how.