Proud to release the first of many Life@42 VideoDecks that compliment The @RLavigne42 Social Business Engagement Series

Back on September 3, 2010, I was lucky to be able to listen to Vinnie Mirchandani discuss his book The New Polymath.

A Polymath—the Greek word for Renaissance Man—is someone who excels in many disciplines. The New Polymath is an enterprise comfortable with multiple technologies and is packaging 3, 5, 10 strands of infotech, cleantech, healthtech, biotech and nanotech to create innovative new products and solutions.

The wide innovation coverage in the book reflects Vinnie Mirchandani’s varied technology experiences and rolodex. He is President of Deal Architect Inc, a technology advisory firm. The firm helps clients take advantage of disruptive trends like cloud computing and business process outsourcing (BPO) before they go mainstream.

After his session, Vinnie was kind enough to grant me a few minutes to discuss his recently released book on technology-enabled innovation, The New Polymath.

Today, I received my copy of Social Media ROI and The Thank You Economy

First off, I have been fortunate to meet both the authors of Social Media ROI (Olivier Blanchard) and The Thank You Economy (Gary Vaynerchuk).  Both IRL meetups proved to me how down to earth and real these people are.  As such, I am quite proud to recommend both these books to you.

Social Media ROI

Social Media ROI is a concise guide to building, managing and measuring social media programs for the business world.

The book is divided into 4 parts: Development, Integration, Management and Measurement, creating a phase-by-phase blueprint of how to structure, embed and operationalize a social media program within any type of organization, large or small.

The measurement section of the book explains in simple terms the difference between non-financial and financial outcomes (the latter being ROI), and how to go about connecting outcomes to activity and investment.

The Thank You Economy

The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.

To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents’ businesses exhibited towards their customers or watch their competition pass them by.

Here is Olivier sharing his insights on what still remains a Foursquare oversight.

Here is my interview with Gary, when I bumped into him at the CBC HQ after his keynote at The Art of Marketing.

My meal plan for the next 5 days – yeah boring status, but handy info placeholder for me ;-)

Meal 1: have a shake + 1 ounce of the juice (mixed with 8 ounces of water).
Meal 2: have a very light snack
Meal 3: small lunch, chicken + veggies.
Meal 4: small snack.
Meal 5: 1 oz of juice + 8 oz of water.

Repeat for 5 days. :)
It is the 2 days of no eating/cleansing on Day 6/7 that I am not looking forward to.

Related Links:

Robert Lavigne (@RLavigne42) discusses Social Media and Social Business within the Healthcare Industry

In this latest #TDGv Segment, I was interviewed by Joanne Yeung on how Hospitals and the Healthcare Industry could leverage Social Media by becoming a Social Business.

Social Business is your Social Media Strategy

~ Robert Lavigne (@RLavigne42)


As an added bonus, I managed to talk Martin Cleaver (@mrjcleaver) into sitting down with Joanne to discuss the value of Wikis and Blogs as a replacement for outdated website.

There was a great example of using twitter in the healthcare industry on the show Grey’s Anatomy.  I edited the following to highlight the key scenes that made up this interesting (and relevant to this vlog entry).  These clips were taken from episode #139 (Season 7 Episode 13).

Bailey starts tweeting during her surgeries, a concept that is opposed by Webber, but he decides to allow it after seeing it is a valuable teaching tool and allows surgeons from outside Seattle to assist during surgeries.

“Don’t Deceive Me (Please Don’t Go)”

Directed by Kevin McKidd

Written by Mark Wilding

Aired February 3, 2011

I Ordered Olivier Blanchard’s “Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)”


The value & return of social media

(if U have the patience to make the connections)

I was checking out my facebook wall feed while my latest #TDGv Segment was being rendered.  I was happy to catch my FB Trey Pennington posting this update.

I immediately purchased that combo using Trey’s link as my entry point to the acquisition process.  I am now eagerly awaiting the release and delivery of both books.

I am fortunate to have met Olivier Blanchard during his whirlwind trip to Toronto in 2010.  Olivier took the time to go out for a late night drink and talk social media.  This is knowing full well that he had a tight writing deadline and a keynote the next morning.  Our 1am-2am meeting was a highlight of 2010 for me.  I still am grateful to this day for Olivier making the time and effort.

As Olivier recalled today on a FB Thread today,

“Haha! I remember that. We hijacked the bartender’s little tequila station.” ~ Olivier Blanchard

This book bundle is very appropriate as I will be seeing Gary Vaynerchuk next week.   I am very fortunate to be attending the 2001 The Art of Marketing.  I got a great deal on the ticket by the discount code RK28 provide to me by Robert Kavanagh of The Art of Productions.


Full Interview

Olivier Blanchard interview by Robert Lavigne about Foursquare’s Missed Opportunities

Looking forward to reading these!

Delivery estimate: March 16, 2011 – March 22, 2011
Shipping estimate for these items: March 8, 2011

1 “The Thank You Economy”
Gary Vaynerchuk; Hardcover; $13.13Sold by: Amazon Export Sales, Inc.

1 “Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)”
Olivier Blanchard; Paperback; $16.16Sold by: Amazon Export Sales, Inc.

Most Downloaded Show to Date: BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne, Enterprise 2.0 Mentor and Leader

“Social Business is your

Social Media Strategy!”

Robert Lavigne (@RLavigne42)

UPDATE (August 2011): My Social Business segment on The Customer Experience Show remains their #1 most downloaded episode to date.  It recently passed the 1,000 download mark.  None of their other episodes reached this milestone at this time.

This week I found out that my guest appearance on BlogTalkRadio’s The Customer Experience Show was their most download episode to date (March 2011).  In celebration of this milestone, I put together this promotional video for the episode.

Episode 40 with Robert Lavigne (@RLavigne42) features

“How can a Business Leverage Social Media”

Social is just an Element. Media is Media!

Media fundamentally is all about Exposure, Influence and a Call to Action.

There are two forms of measurement:

  • Quantitative: Return on Investment (ROI) – Tranditional Media Measurement
  • Qualitative: Return on Engagement (ROE) – The Social Measurement Factor

Social Media scales the level of Call to Action  to the Three Degrees of Connectivity.

“What is a Social Media Strategy?”

Remember the Faberge Shampoo Television Commercial

“I’ll Tell Two Friends…And You Tell Two Friends…And So On…And So On…”

Social Media (2000^2000) Provides an Exponential Reach that Traditional Media (2^2) cannot.

Social Media has given us a challenge of Scale.  A Social Media Strategy allows you to Scale.

Social takes your Strategy across the Board.  Social is but ONE Element.

Media Remains Exposure, Influence and a Call to Action

As Heard on BlogTalkRadio’s

The Customer Experience Show

Episode 40 with Robert Lavigne, Enterprise 2.0 Mentor and Leader