On February 29, 2012, I kicked off the Life@42 Social Business interview series appropriately called 42+1. Using the power of Google Hangout and Skype, I would reach out to my extended network and bring in remote guests to the Social Business Hangout. This weekly meetup is my opportunity to provide Social Business mentoring to the Small and Medium-sized businesses based out of Brantford, Ontario. The new 42+1 Social Business Screencast will occasionally compliment the ongoing Live Podcast that is part of the Social Business Hangout.
To kick off the series, I could think of no one more deserving than Tim Burrows of the Toronto Police. Tim played an instrumental role in the development and implementation of their Social Media strategy.
In this interview, Tim recounts the humble beginnings of what has become a benchmark for Social Media programs within the Police community. Tim shares his insights on Twitter, Facebook, YouTube, foursquare, analytics, community and above all else engagement. It was an absolute honour to have Tim Burrows on the inaugural 42+1 Social Business Screencast.