Marshall Sponder’s Social Media Analytics – “Content is Free – Context is Where the Value IS.” ~Robert Lavigne

Chapter Four – Online Social Intelligence

Chapter 4 of Social Media Analytics is a small chapter dealing with a very large issue. The issue of “Signal-to-Noise Ratio” is not only discussed, but highlights the real issue generated by Social Media.  And NO, it is not “What is the ROI of Social Media?

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