I make a point of meeting with the Brantford Library Community Managers, whenever I visit their library.
As mentioned in a previous post, the Brantford Library Community Managers “GET IT”.
Because they “GET IT”, I want to keep helping them better leverage their Social Media endeavours in Brantford.
Each visit to the Brantford Library presents an opportunity to provide some onsite Social Business mentoring.
We talked about how the Brantford Libary can better search Twitter for trending topics, leverage Hashtags and discover community dialogue.
Earlier in the day, the Brantford Library sent out this tweet commemorating Charles Dickens‘ 200th Birthday.
After a little bit of twitter mentoring, the Brantford Library sent out this revised and well formed tweet.
As you can see, with a little bit of research, the same content can be exponentially improved for Twitter.
The Brantford Library now recognized that “Charles Dickens” was trending and not just “Dickens”.
The Brantford Library now recognized that #Happy200Chaz and #Dickens2012 were popular Hashtags celebrating Charles Dickens’ 200th Birthday.
The Brantford Library now recognized that by using a bit of keyword and SEO research prior to sending out a tweet, that same content would be seen by a far wider targeted audience.
To learn more about “What the Heck is a Hashtag?“, here is a Life@42 Workshop segment featuring Robert Lavigne, your Social Business Mentor.
UPDATE: This post ranked amongst the top tweets referring to Charles Dickens 200th Birthday.
- How the Brantford Library understands “The Social Media Business Equation” by Eve Mayer Orsburn (lifeat42.wordpress.com)