“What is VALUE in a Commodity Market? Your OWN Personal Brand! Your OWN Personal Context.” ~Robert Lavigne (October 30, 2011)

“Walter was adamant about all the training and all the education he got, but the only person that knows that is Walter, and the only person that heard it, was me.”

That’s the old way of thinking!

Put your context out there. Associate it with content that is already out there.  Bring that content into your feed.

Make use of favourites and playlists.  Find content that other people have created that is relevant to what you do, and bring it into your channel.  You don’t have to create it all yourself.  There is enough content out there.

But what you bring.  What your real value is.

Whether your are one person, 25 people, 500 hundred people, a million people.

What you bring. What your real value is the CONTEXT.

Where most businesses are failing right now. Their context is SHIT. <insert laughter>

People want context that they can relate to.

They are shifting in droves.

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2 thoughts on ““What is VALUE in a Commodity Market? Your OWN Personal Brand! Your OWN Personal Context.” ~Robert Lavigne (October 30, 2011)

  1. Pingback: “Content is Free. Context is Not!” – Value YOUR Context. – Engage YOUR Community. ~Robert Lavigne (October 28, 2011) | Life@42: A Leadership Social Novel

  2. Pingback: New to Google+? What is Google Plus? – A Life@42 Workshop with Robert Lavigne, Your Social Business Mentor | Life@42: A Leadership Social Novel

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