“Content is Free. Context is Not!” – Value YOUR Context. – Engage YOUR Community. ~Robert Lavigne (October 28, 2011)

In a previous post, Robert Lavigne outlined the origins of his statement.

“Content is Free,

Context is Where the Value is.”

~Robert Lavigne (April 20, 2010)

In this follow up blog entry, we will delve further into his recent statement.

“Content is Free. Context is Not!”

Value YOUR Context. Engage YOUR Community.

~Robert Lavigne (October 28, 2011)

The Spectrum of what is out there, is so diverse. It is far reaching and wider than you probably already think.  This “stuff” is coming! In some places, it’s already here.

There is a strong pendulum going on in the global economy.  These strong pendulums are pushing back.  They are taking use back to the days of the Farmer’s Market.  To the days when we were interacting with people.  When we were sharing ideas, sharing our ideals and sharing our opinions.

You are seeing a strong demand for that.  There is a reason why most organizations don’t have engagement.  We have dulled it out of our “resources” for the last Twenty Years.

So when you have GenY coming into the workforce.  When you are interacting with GenX and GenY within your business.  Keep in Mind.  This is the world they are exposed to. These are the ideals they are expressing too.  These are the people they are listening to.

They are expecting more, because they have come to one realization.

If there is one take away you should have from this, it is THIS.

Content IS FREE!

Context is where the VALUE IS.

There is more content out there to last you the rest of your life.

When you have a Content Economy.  Where things are FREE, they become a commodity.

What is VALUE in a Commodity Market?

Your OWN Personal Brand!

Your OWN Personal Context.

Here is a recent example of what I mean by this.

How can Hamilton Carpet Clean

make the best of Social Media

by leveraging their existing

YouTube Channel?

Advertisements

3 thoughts on ““Content is Free. Context is Not!” – Value YOUR Context. – Engage YOUR Community. ~Robert Lavigne (October 28, 2011)

  1. Pingback: “Content is Free, Context is Where the Value is.” ~Robert Lavigne (April 20, 2010) « World Class Knowledge and Connectivity at Telephone City, Canada Prices (@TDGv on Twitter)

  2. Pingback: Marshall Sponder’s Social Media Analytics – “Content is Free – Context is Where the Value IS.” ~Robert Lavigne | Life@42: A Leadership Social Novel

  3. Pingback: New to Google+? What is Google Plus? – A Life@42 Workshop with Robert Lavigne, Your Social Business Mentor | Life@42: A Leadership Social Novel

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