First off, I have been fortunate to meet both the authors of Social Media ROI (Olivier Blanchard) and The Thank You Economy (Gary Vaynerchuk). Both IRL meetups proved to me how down to earth and real these people are. As such, I am quite proud to recommend both these books to you.
Social Media ROI is a concise guide to building, managing and measuring social media programs for the business world.
The book is divided into 4 parts: Development, Integration, Management and Measurement, creating a phase-by-phase blueprint of how to structure, embed and operationalize a social media program within any type of organization, large or small.
The measurement section of the book explains in simple terms the difference between non-financial and financial outcomes (the latter being ROI), and how to go about connecting outcomes to activity and investment.
The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.
To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents’ businesses exhibited towards their customers or watch their competition pass them by.
Here is Olivier sharing his insights on what still remains a Foursquare oversight.
Here is my interview with Gary, when I bumped into him at the CBC HQ after his keynote at The Art of Marketing.