Robert Lavigne (@RLavigne42) discusses Social Media and Social Business within the Healthcare Industry

In this latest #TDGv Segment, I was interviewed by Joanne Yeung on how Hospitals and the Healthcare Industry could leverage Social Media by becoming a Social Business.

Social Business is your Social Media Strategy

~ Robert Lavigne (@RLavigne42)

 

As an added bonus, I managed to talk Martin Cleaver (@mrjcleaver) into sitting down with Joanne to discuss the value of Wikis and Blogs as a replacement for outdated website.

There was a great example of using twitter in the healthcare industry on the show Grey’s Anatomy.  I edited the following to highlight the key scenes that made up this interesting (and relevant to this vlog entry).  These clips were taken from episode #139 (Season 7 Episode 13).

Bailey starts tweeting during her surgeries, a concept that is opposed by Webber, but he decides to allow it after seeing it is a valuable teaching tool and allows surgeons from outside Seattle to assist during surgeries.

“Don’t Deceive Me (Please Don’t Go)”

Directed by Kevin McKidd

Written by Mark Wilding

Aired February 3, 2011

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3 thoughts on “Robert Lavigne (@RLavigne42) discusses Social Media and Social Business within the Healthcare Industry

  1. Pingback: Robert Lavigne (@RLavigne42) discusses Social Media and Social Business within the Healthcare Industry | Life@42 by Robert Lavigne (@RLavigne42) | My Thoughts Enclosed…

  2. I loved this. Thanks for thinking of me. 35 yrs ago I was on the cutting edge with other technologies, and it was so exciting. Many of the processes pioneered by my generation are main stream today as I am sure these will be too.
    This was my passion
    Rochelle

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