“Social Business is your
Social Media Strategy!”
Robert Lavigne (@RLavigne42)
UPDATE (August 2011): My Social Business segment on The Customer Experience Show remains their #1 most downloaded episode to date. It recently passed the 1,000 download mark. None of their other episodes reached this milestone at this time.
This week I found out that my guest appearance on BlogTalkRadio’s The Customer Experience Show was their most download episode to date (March 2011). In celebration of this milestone, I put together this promotional video for the episode.
Episode 40 with Robert Lavigne (@RLavigne42) features
“How can a Business Leverage Social Media”
Social is just an Element. Media is Media!
Media fundamentally is all about Exposure, Influence and a Call to Action.
There are two forms of measurement:
- Quantitative: Return on Investment (ROI) – Tranditional Media Measurement
- Qualitative: Return on Engagement (ROE) – The Social Measurement Factor
Social Media scales the level of Call to Action to the Three Degrees of Connectivity.
“What is a Social Media Strategy?”
Remember the Faberge Shampoo Television Commercial
“I’ll Tell Two Friends…And You Tell Two Friends…And So On…And So On…”
Social Media (2000^2000) Provides an Exponential Reach that Traditional Media (2^2) cannot.
Social Media has given us a challenge of Scale. A Social Media Strategy allows you to Scale.
Social takes your Strategy across the Board. Social is but ONE Element.
Media Remains Exposure, Influence and a Call to Action