Most Downloaded Show to Date: BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne, Enterprise 2.0 Mentor and Leader

“Social Business is your

Social Media Strategy!”

Robert Lavigne (@RLavigne42)

UPDATE (August 2011): My Social Business segment on The Customer Experience Show remains their #1 most downloaded episode to date.  It recently passed the 1,000 download mark.  None of their other episodes reached this milestone at this time.

This week I found out that my guest appearance on BlogTalkRadio’s The Customer Experience Show was their most download episode to date (March 2011).  In celebration of this milestone, I put together this promotional video for the episode.

Episode 40 with Robert Lavigne (@RLavigne42) features

“How can a Business Leverage Social Media”

Social is just an Element. Media is Media!

Media fundamentally is all about Exposure, Influence and a Call to Action.

There are two forms of measurement:

  • Quantitative: Return on Investment (ROI) – Tranditional Media Measurement
  • Qualitative: Return on Engagement (ROE) – The Social Measurement Factor

Social Media scales the level of Call to Action  to the Three Degrees of Connectivity.

“What is a Social Media Strategy?”

Remember the Faberge Shampoo Television Commercial

“I’ll Tell Two Friends…And You Tell Two Friends…And So On…And So On…”

Social Media (2000^2000) Provides an Exponential Reach that Traditional Media (2^2) cannot.

Social Media has given us a challenge of Scale.  A Social Media Strategy allows you to Scale.

Social takes your Strategy across the Board.  Social is but ONE Element.

Media Remains Exposure, Influence and a Call to Action

As Heard on BlogTalkRadio’s

The Customer Experience Show

Episode 40 with Robert Lavigne, Enterprise 2.0 Mentor and Leader

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4 thoughts on “Most Downloaded Show to Date: BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne, Enterprise 2.0 Mentor and Leader

  1. Pingback: Most Downloaded Show to Date: BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne, Enterprise 2.0 Mentor and Leader | Life@42 by @RLavigne42 | My Thoughts Enclosed…

  2. Pingback: The @RLavigne42 Tweet Round-Up: 23:36 PM Feb 23rd – 1:30 AM Mar 1st | My Thoughts Enclosed…

  3. Pingback: The @RLavigne42 Tweet Round-Up: 18:15 PM Feb 28th – 23:52 PM Mar 4th | My Thoughts Enclosed…

  4. Pingback: Marshall Sponder’s Social Media Analytics – “Numbers Lie! Engaged Communities Drive Value.” ~Robert Lavigne | Life@42: A Leadership Social Novel

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