Today marked a living nightmare for a Social Media Community Manager.
One second a few mostly harmless posts on your wall. Followed quickly by a few others in quick succession. Then suddenly, the flash mob that is attacking your wall switches their profile pictures in a manner beyond your control and harmless to your brand.
What does your intern Social Media Expert do?
Do they delete the offending posts?
Do they engage with the offending comments?
How do they diffuse the situation?
Do they give up and simply Lock Down?
How will they get them to Stand Down?