Tag Archives: Trey Pennington

Marshall Sponder’s Social Media Analytics: A Life@42 Review by Robert Lavigne, The Digital Grapevine @TDGv.net

Posted on December 3, 2011 by

I found that opening salvo ironic, given that I first heard about Marshall Sponder through Olivier Blanchard, who wrote “Social Media ROI”.

To make it even more ironic, I am putting down Avinash Kaushik’s Web Analytics 2.0 in order to read this book. Avinash wrote the foreword to Social Media Analytics.

After reading the first chapter, I can already see how all three books will work so well together to answer that very question that is asked by so many.

As a side note. I was reminded once again how important and influential Trey Pennington was to the Social Media community. His name came up twice within the first few pages of Marshall’s Social Media Analytics. This is also something that is noticeable in Olivier’s Social Media ROI. Continue reading →

Posted in Life@42: A Leadership Social Novel | Tagged , , , , , , , , , | 1 Comment

I Ordered Olivier Blanchard’s “Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)”

Posted on March 1, 2011 by

I was checking out my facebook wall feed while my latest #TDGv Segment was being rendered. I was happy to catch my FB Trey Pennington posting this update.

Trey Pennington
Amazon is brilliant! They’re pairing up Olivier Blanchard’s new book with Gary Vaynerchuk’s new book for a special price. Great combo: http://www.amazon.com/Social-Media-ROI-Measuring-Organization/dp/0789747413/ref=sr_1_1?ie=UTF8&qid=1298849373&sr=8-1

Amazon.com: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que.
http://www.amazon.com

Amazon.com: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (9780789747419): Olivier Blanchard: Books

I immediately purchased that combo using his link as my entry point to the acquisition process. I am now eagerly awaiting the release and delivery of both books.

I am fortunate to have met Olivier Blanchard during his whirlwind trip to Toronto in 2010. Olivier took the time to go out for a late night drink and talk social media. This is knowing full well that he had a tight writing deadline and a keynote the next morning. Our 1am-2am meeting was a highlight of 2010 for me. I still am grateful to this day for Olivier making the time and effort.

[youtube=http://www.youtube.com/watch?v=r8DcU9S5zR0]

As Olivier recalled today on a FB Thread, “We hijacked the bartender’s little tequila station.”

[youtube=http://www.youtube.com/watch?v=9PKrtgvTMJ0]

This combo is ever better as I will be seeing Gary Vaynerchuk next week. I am very fortunate to be attending the 2001 The Art of Marketing. I got a great deal on the ticket by the discount code RK28 provide to me by Robert Kavanagh of The Art of Productions.
[youtube=http://www.youtube.com/watch?v=ZtgEhUsxK6g]

Looking forward to reading these!

Delivery estimate: March 16, 2011 – March 22, 2011
Shipping estimate for these items: March 8, 2011

1 “The Thank You Economy”
Gary Vaynerchuk; Hardcover; $13.13

Sold by: Amazon Export Sales, Inc.
1 “Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)”
Olivier Blanchard; Paperback; $16.16

Sold by: Amazon Export Sales, Inc.
[youtube=http://www.youtube.com/watch?v=NQPLPeChnE0] Continue reading →

Posted in This and That | Tagged , , , , , , , , , , | 1 Comment