Blogroll
- Social Business Mentor Primary site for Robert Lavigne, Your Social Business Mentor (The Digital Grapevine @TDGv.net)
- My Thoughts Enclosed… Home of The @RLavigne42 Tweet Round-Up and much much more
- The Other Side of Forty-Two A Lifeat42 Companion Focussing on the Social Life of Robert Lavigne
- Innovation at the Speed of Thought The tumblr for all things related to Robert Lavigne
Contact Robert Lavigne
“Seasoned GenX Leader Capable of Leveraging the Technically Savvy GenY Knowledge Worker”
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Currently available for hire to assist you in formulating your Enterprise 2.0 strategy and SMB/Corporate Social Media integration.
eMail Robert Lavigne @ RLavigne42.com via scr.im
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- @RLavigne42 Highlights (19)
- Life@42: A Leadership Social Novel (84)
- Promotional Material (46)
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Recent Posts
- Listly Lists versus YouTube Playlists, featuring the 42+1 Live to Air Interview Series with Robert Lavigne
- 42+1 Interview with Robert Lavigne and Dino Dogan on Triberr, Blogs, and Social SEO
- 42+1 Interview with Robert Lavigne and Dan Keldsen on Collaboration
- 42+1 Interview with Robert Lavigne and Greg Lowe on Collaboration
- 42+1 Interview with Robert Lavigne and Mark Fidelman on Socialized!
- 42+1 Interview with Robert Lavigne and Christine Skulevold on Empire Avenue, Instagram, and Social Media Addiction
- 42+1 Interview with Robert Lavigne and Mark Ashford on “The Office is Closed- Work Remote – Work from Home. How, and Why”
- 42+1 Interview with Robert Lavigne and Kevin Green on Empire Avenue, Social Media, and Social Networking
- 42+1 Interview with Robert Lavigne and Doug Wolfgram on Empire Avenue, Interactive Media, Social Selling
- Robert Lavigne 42+1 Interview with Stephen Shapiro, Best Practices Are Stupid, The Art of Leadership
- 42+1 Interview with Robert Lavigne and Kim Reynolds on Empire Avenue and Social Media
- 42+1 Interview with Robert Lavigne and Rob Nielsen on Empire Avenue and Social Media
- 42+1 Interview with Robert Lavigne and Michael Q Todd on Empire Avenue and Social Media
- The Life@42 Manifesto by Robert Lavigne, Your Social Business Mentor (http://SocialBusinessMentor.com)
- What is Inbound Marketing? What is an Invention? What is MESH Conference? What is Towel Day?
- A 42+1 Screencast on Remote Collaboration and Business Success with Robin Dickinson
- Robert Lavigne reviews The Social Media Business Equation by Eve Mayer Orsburn #DouglasAdams60th
- A 42+1 Social Business Screencast on Social Media with Tim Burrows of the Toronto Police
- Have you seen the NEW NEW Twitter? – A Social Business Life@42 Workshop with Robert Lavigne
- New to Google+? What is Google Plus? – A Life@42 Workshop with Robert Lavigne, Your Social Business Mentor
- A Tale of Two Tweets #Dickens2012 aka “#Happy200Chaz Charles Dickens from the Brantford Library”
- How the Brantford Library understands “The Social Media Business Equation” by Eve Mayer Orsburn
- Marshall Sponder’s Social Media Analytics – “Numbers Lie! Engaged Communities Drive Value.” ~Robert Lavigne
- Marshall Sponder’s Social Media Analytics – “Content is Free – Context is Where the Value IS.” ~Robert Lavigne
- Marshall Sponder’s Social Media Analytics – “Deep within Foreign Territory, the need for Human Intel is Critical” ~Robert Lavigne
Tag Archives: Management
“What is a Social Media Strategy?” answered by Robert Lavigne (@RLavigne42)
Social is just an Element. Media is Media!
Media fundamentally is all about Exposure, Influence and a Call to Action.
There are two forms of measurement:
Quantitative: Return on Investment (ROI) – Tranditional Media Measurement
Qualitative: Return on Engagement (ROE) – The Social Measurement Factor
Social Media scales the level of Call to Action to the Three Degrees of Connectivity.
Remember the Faberge Shampoo Television Commercial “I’ll Tell Two Friends…And You Tell Two Friends…And So On…And So On…”
Social Media (2000^2000) Provides an Exponential Reach that Traditional Media (2^2) cannot.
Social Media has given us a challenge of Scale. A Social Media Strategy allows you to Scale.
Social takes your Strategy across the Board. Social is but ONE Element.
Media Remains Exposure, Influence and a Call to Action
Originally Aired on BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne Continue reading
“How can a Business Leverage Social Media” answered by Robert Lavigne (@RLavigne42)
There is No MAGIC SAUCE or SECRET FORMULA!
There are however THREE elements to being a Social Business!
Transparency
Engagement
Collaboration
Transparency, Engagement and Collaboration have been in successful businesses forever!!!
Business has ALWAYS been about SOCIAL! Business is about trading Stories and Wares!
Business is Business, and Business is Social! Social Media Success is Business Success!
Transparency and awareness drives Engagement. An Engaged workforce is Collaborative!
Is your IT/Business Strategy Driven by FEAR? Knock Down the Silos to Drive Engagement!
Originally Aired on BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne Continue reading
