Blogroll
- Social Business Mentor Primary site for Robert Lavigne, Your Social Business Mentor (The Digital Grapevine @TDGv.net)
- My Thoughts Enclosed… Home of The @RLavigne42 Tweet Round-Up and much much more
- The Other Side of Forty-Two A Lifeat42 Companion Focussing on the Social Life of Robert Lavigne
- Innovation at the Speed of Thought The tumblr for all things related to Robert Lavigne
Contact Robert Lavigne
“Seasoned GenX Leader Capable of Leveraging the Technically Savvy GenY Knowledge Worker”
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Currently available for hire to assist you in formulating your Enterprise 2.0 strategy and SMB/Corporate Social Media integration.
eMail Robert Lavigne @ RLavigne42.com via scr.im
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Categories
- @RLavigne42 Highlights (19)
- Life@42: A Leadership Social Novel (84)
- Promotional Material (46)
- This and That (16)
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Recent Posts
- Listly Lists versus YouTube Playlists, featuring the 42+1 Live to Air Interview Series with Robert Lavigne
- 42+1 Interview with Robert Lavigne and Dino Dogan on Triberr, Blogs, and Social SEO
- 42+1 Interview with Robert Lavigne and Dan Keldsen on Collaboration
- 42+1 Interview with Robert Lavigne and Greg Lowe on Collaboration
- 42+1 Interview with Robert Lavigne and Mark Fidelman on Socialized!
- 42+1 Interview with Robert Lavigne and Christine Skulevold on Empire Avenue, Instagram, and Social Media Addiction
- 42+1 Interview with Robert Lavigne and Mark Ashford on “The Office is Closed- Work Remote – Work from Home. How, and Why”
- 42+1 Interview with Robert Lavigne and Kevin Green on Empire Avenue, Social Media, and Social Networking
- 42+1 Interview with Robert Lavigne and Doug Wolfgram on Empire Avenue, Interactive Media, Social Selling
- Robert Lavigne 42+1 Interview with Stephen Shapiro, Best Practices Are Stupid, The Art of Leadership
- 42+1 Interview with Robert Lavigne and Kim Reynolds on Empire Avenue and Social Media
- 42+1 Interview with Robert Lavigne and Rob Nielsen on Empire Avenue and Social Media
- 42+1 Interview with Robert Lavigne and Michael Q Todd on Empire Avenue and Social Media
- The Life@42 Manifesto by Robert Lavigne, Your Social Business Mentor (http://SocialBusinessMentor.com)
- What is Inbound Marketing? What is an Invention? What is MESH Conference? What is Towel Day?
- A 42+1 Screencast on Remote Collaboration and Business Success with Robin Dickinson
- Robert Lavigne reviews The Social Media Business Equation by Eve Mayer Orsburn #DouglasAdams60th
- A 42+1 Social Business Screencast on Social Media with Tim Burrows of the Toronto Police
- Have you seen the NEW NEW Twitter? – A Social Business Life@42 Workshop with Robert Lavigne
- New to Google+? What is Google Plus? – A Life@42 Workshop with Robert Lavigne, Your Social Business Mentor
- A Tale of Two Tweets #Dickens2012 aka “#Happy200Chaz Charles Dickens from the Brantford Library”
- How the Brantford Library understands “The Social Media Business Equation” by Eve Mayer Orsburn
- Marshall Sponder’s Social Media Analytics – “Numbers Lie! Engaged Communities Drive Value.” ~Robert Lavigne
- Marshall Sponder’s Social Media Analytics – “Content is Free – Context is Where the Value IS.” ~Robert Lavigne
- Marshall Sponder’s Social Media Analytics – “Deep within Foreign Territory, the need for Human Intel is Critical” ~Robert Lavigne
Tag Archives: Engagement
A 42+1 Social Business Screencast on Social Media with Tim Burrows of the Toronto Police
On February 29, 2012, I kicked off the Life@42 Social Business interview series called appropriately called 42+1. Using the power of Google Hangout and Skype, I would reach out to my extended network and bring in remote guests to the Social Business Hangout. This weekly meetup is my opportunity to provide Social Business mentoring to the Small and Medium-sized business based out of Brantford, Ontario. The new 42+1 Social Business Screencast would be a compliment to the ongoing Live Podcast that is recorded as part of the meetup. Continue reading
Posted in Life@42: A Leadership Social Novel
Tagged Brantford, Community, Engagement, FACEBOOK, Foursquare, GOOGLE, Google Hangout, Life@42: A Leadership Social Novel, Robert Lavigne, Skype, social business, Social Media, Tim Burrows, Toronto Police, Toronto Police Service, Twitter, YouTube
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How the Brantford Library understands “The Social Media Business Equation” by Eve Mayer Orsburn
Both their new Councillor and their Mayor should take note at their level of passion, knowledge, insight, mindset, transparency and ENGAGEMENT.
Simply put, the Brantford Library Community Managers “GET IT”.
They understand that it is not about the number of followers, the number of web hits, the cut of one’s jib, the smell of their clothes, or their klout score.
They understand that every tweet is an opportunity to engage in dialogue and expand their Social Network and TRUE Social Influence and TRUE “Klout”.
They understand that every tweet is an opportunity to expand their Social Business through TRANSPARENCY, COLLABORATION and ENGAGEMENT. Continue reading
Marshall Sponder’s Social Media Analytics – “Your client is in front of you, not in a database” ~Robert Lavigne
I actually finished reading Chapter 2 on the same night as I blogged about Chapter 1. I was tempted to blog about it on the same night, but needed to put it down to make sure I wanted to post what was truly on my mind about that chapter.
You see, I was looking forward to this chapter. It is important to target your customers. It is even more important to use the data that is available to you to ensure they are truly a potential customer as opposed to just another unqualified lead.
Unfortunately, what I got instead was what felt like an infomercial for Integrasco. Eight pages of the Twenty in this chapter were dedicated to recounting “The Integrasco Story”.
Maybe it was the fact that Seven of the other pages were Case Studies, but I left the chapter feeling like a huge opportunity was missed in a key topic relevant to Social Media Analytics.
What I did get however out of this chapter, which I deemed valuable, was that all analytics are at the mercy of their collection system. Continue reading
What the heck is Cinchcast? And why you should care about the value of transparency and engagement.
Today I had a conversation with William Mougayar, CEO, Eqentia (http://www.eqentia.com) about cinchcast (http://www.cinchcast.com).
I was doing a video shoot with William to help promote his company after their recent review in TechCrunch.
So I decided to set up my own account (http://www.cinchcast.com/rlavigne42) to see what the deal was. After setting up the account, I posted a couple of images (audio submission still pending).
After reviewing its features so more, I fired off my initial thoughts to William via e-mail.
It is part of the blogtalkradio. It only does audio as well as images. The app records the audio or snaps pics and allows you to then post to the site and cross post to Twitter or Facebook. It does not do video or anything like that. However, there is something to be said about audio recording an intro to a particular link and posting the link (have not tried that yet).
Upon setting it up, I synced it with my twitter account and started following those I am connected with on Twitter who already joined cinchcast. Within moments, one of my twitter followers sent me this nice thank you tweet expressing her support for cinch. This prompted a nice conversation on some of unanswered questions I had regarding what Cinchcast could do. It also opened up a dialogue about additional possibilities of Cinchcast, such as verbal bookmarks and verbal comments of blog entries.
Here is the threaded conversation I had with Stephanie LH Calahan (@StephCalahan). This conversation is a prime example of the power of social networking, social Q&A and a level of engagement that can only manifest itself by transparent communication.
#TDGv Praise from Dan Keldsen (@dankeldsen) for Robert Lavigne (@RLavigne42) and The Digital Grapevine
“Recently Rob was my wingman and collaborator on an Enterprise 2.0 (Collaboration/Innovation) workshop.
As I knew it would be (although we had previously “only” collaborated virtually), he was the perfect addition to my team.
His help in logistics, banter, and running the Personality Poker/team-building segment was a truly great win for this session.
His far deeper than average take on YouTube, Facebook and Branding/Engagement was also something I hadn’t fully appreciated until he kicked into action live and on the spot.
What we hadn’t planned on or anticipated, he took in stride and adapted to, which made the logistics and pains that *could have* happened as someone flying in from out of country, more than tolerable – it was outright insanely successful.
If you happen to be looking for a “get it done” guy who knows business, people and tech, Rob is the man for the job.
Rob – thank you for the partnership – It was fantastic working with you on this project and no doubt we’ll do more in the near future – both in-person and virtually.
For everyone else – Contact me any time and I’d be happy to go into further depth as a reference check.” February 3, 2011 Continue reading
“How can a Business Leverage Social Media” answered by Robert Lavigne (@RLavigne42)
There is No MAGIC SAUCE or SECRET FORMULA!
There are however THREE elements to being a Social Business!
Transparency
Engagement
Collaboration
Transparency, Engagement and Collaboration have been in successful businesses forever!!!
Business has ALWAYS been about SOCIAL! Business is about trading Stories and Wares!
Business is Business, and Business is Social! Social Media Success is Business Success!
Transparency and awareness drives Engagement. An Engaged workforce is Collaborative!
Is your IT/Business Strategy Driven by FEAR? Knock Down the Silos to Drive Engagement!
Originally Aired on BlogTalkRadio’s The Customer Experience Show – Episode 40 with Robert Lavigne Continue reading
