Category Archives: This and That

42+1 Interview with Robert Lavigne and Rob Nielsen on Empire Avenue and Social Media

On September 15, 2012, Robert Lavigne did a Live to Air Interview with Rob Nielsen using Google+/YouTube Hangout. During the one hour session, we discussed Empire Avenue and Social Media. Of particular interest, a discussion on Social Media Fatigue and Weak Ties (Social Networking) provided much insight. Continue reading

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Robert Lavigne reviews The Social Media Business Equation by Eve Mayer Orsburn #DouglasAdams60th

It is kinda fitting that I am writing this Life@42 blog post on the 60th Anniversary of the birth of Douglas Adams. While Douglas Adams was busy writing The Hitchhiker’s Guide to the Galaxy series, he was often quoted as saying “I … Continue reading

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“What is VALUE in a Commodity Market? Your OWN Personal Brand! Your OWN Personal Context.” ~Robert Lavigne (October 30, 2011)

Walter was adamant about all the training and all the education he got, but the only person that knows that is Walter, and the only person that heard it, was me.

That’s the old way of thinking!

Put your context out there. Associate it with content that is already out there. Bring that content into your feed.
Make use of favourites and playlists. Find content that other people have created that is relevant to what you do, and bring it into your channel. You don’t have to create it all yourself. There is enough content out there.
But what you bring. What your real value is.
Whether your are one person, 25 people, 500 hundred people, a million people.
What you bring. What your real value is the CONTEXT.
Where most businesses are failing right now. Their context is SHIT.

People want context that they can relate to.
They are shifting in droves. Continue reading

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How can Hamilton Carpet Clean make the best of Social Media by leveraging their existing YouTube Channel?

In a previous blog entry, Laurie Allan Coates asked Robert Lavigne “How would the utilization of social media vary depending on the business?”

In this Life@42 Segment, I will partially answer Laurie’s question using the Hamilton Carpet Clean YouTube Channel as an example.

Here is Robert Lavigne’s Life@42 Spotlight on Hamilton Carpet Clean’s YouTube Channel. Continue reading

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Celebrating 25 Years (1986-2011) – Honda Toronto Indy 2011 – #TDGv Racing Interviews

Videos added, blog entry forthcoming Continue reading

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#TDGv Empire Avenue #EAvTO #SuperEngagers Day at the 2011 The Art of Leadership Conference

Recorded live in front of an audience at the #EAvTO event on May 30, 2011 in Toronto, ON, Canada.

#TDGv Night: A Q&A with Duleepa Wijayawardhana aka @Dups co-founder of Empire Avenue

“Go where the puck is going” http://gretzkystreethockey.com/

Invest in RLavigne42 on Empire Avenue (RLavigne42.com/Invest) Continue reading

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