It was a night of many tweets. One conversation leading to another. Everything leading to this eventual engagement.
The Brantford Library’s newly appointed Councillor and Brantford Mayor chose not to respond to these tweets.
The Brantford Libary had the Social Business frame of mind to engage with this new arrival to their town of Brantford.
Well I got to sit down and chat IRL with Tom and Paula.
I even picked up my new Brantford Library Card.
Let me tell you this in very clear terms.
Both their new Councillor and their Mayor should take note at their level of passion, knowledge, insight, mindset, transparency and ENGAGEMENT.
Simply put, the Brantford Library Community Managers “GET IT”.
They understand that it is not about the number of followers, the number of web hits, the cut of one’s jib, the smell of one’s clothes, or one’s klout score.
Can you say #IRONY (see leaderboard below)
They understand that every tweet is an opportunity to engage in dialogue and expand their Social Network and TRUE Social Influence and TRUE “Klout”.
They understand that every tweet is an opportunity to expand their Social Business through TRANSPARENCY, COLLABORATION and ENGAGEMENT.
How does all this relate to Eve Mayer Orsburn’s new book “The Social Media Business Equation”?
I am connected to her on LinkedIn.
I am friends with her on Facebook.
It has been a very long time since Eve and I did any form of dialogue via our shared Social Media connections, as we both lead very busy and public lives.
It is only fitting that the first book I have checked out of the Brantford Library, is one that I have been looking forward to read for a very long time now, Eve Mayer Orsburn’s “The Social Media Business Equation“.
So to make my point very clear to those in Brantford preaching Public Transparency and Engagement.
Don’t be an Egg, and ENGAGE with those who opt to ENGAGE with you on those platforms you opt be TRANSPARENT.
You might be surprised who walks into your door and COLLABORATES.
Keep on Engaging like the Brantford Library Community
- Announcing the Launch of the #BRANTS Social Business Hangout in Brantford, Ontario (lifeat42.wordpress.com)
- A Tale of Two Tweets #Dickens2012 aka “#Happy200Chaz Charles Dickens from the Brantford Library” (lifeat42.wordpress.com)
- Marshall Sponder’s Social Media Analytics – “Numbers Lie! Engaged Communities Drive Value.” ~Robert Lavigne (lifeat42.wordpress.com)