Monthly Archives: March 2011

Proud to release the first of many Life@42 VideoDecks that compliment The @RLavigne42 Social Business Engagement Series

Robert Lavigne (@RLavigne42)

RLavigne42.com
TheDigitalGrapevine.com
RLavigne@TheDigitalGrapevine.com

Back on September 3, 2010, I was lucky to be able to listen to Vinnie Mirchandani discuss his book The New Polymath.

A Polymath—the Greek word for Renaissance Man—is someone who excels in many disciplines. The New Polymath is an enterprise comfortable with multiple technologies and is packaging 3, 5, 10 strands of infotech, cleantech, healthtech, biotech and nanotech to create innovative new products and solutions.

The wide innovation coverage in the book reflects Vinnie Mirchandani’s varied technology experiences and rolodex. He is President of Deal Architect Inc, a technology advisory firm. The firm helps clients take advantage of disruptive trends like cloud computing and business process outsourcing (BPO) before they go mainstream.

After his session, Vinnie was kind enough to grant me a few minutes to discuss The New Polymath, his recently released and widely praised book on technology-enabled innovation.
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Today, I received my copy of Social Media ROI and The Thank You Economy

First off, I have been fortunate to meet both the authors of Social Media ROI (Olivier Blanchard) and The Thank You Economy (Gary Vaynerchuk). Both IRL meetups proved to me how down to earth and real these people are. As such, I am quite proud to recommend both these books to you.

Social Media ROI

Social Media ROI is a concise guide to building, managing and measuring social media programs for the business world.

The book is divided into 4 parts: Development, Integration, Management and Measurement, creating a phase-by-phase blueprint of how to structure, embed and operationalize a social media program within any type of organization, large or small.

The measurement section of the book explains in simple terms the difference between non-financial and financial outcomes (the latter being ROI), and how to go about connecting outcomes to activity and investment.

The Thank You Economy

The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.
To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents’ businesses exhibited towards their customers or watch their competition pass them by.
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Been busy the last few weeks and catching up on blog entries.

Expect to see some vlogs on The Art of Marketing, Social Media ROI (The Book) and a new cut of #TDGv Mosport shortly.

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My meal plan for the next 5 days – yeah boring status, but handy info placeholder for me ;-)

Meal 1: have a shake + 1 ounce of the juice (mixed with 8 ounces of water).
Meal 2: have a very light snack
Meal 3: small lunch, chicken + veggies.
Meal 4: small snack.
Meal 5: 1 oz of juice + 8 oz of water.

Repeat for 5 days.

it is the 2 days of no eating/cleansing on Day 6/7 that I am not looking forward to. Continue reading

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It’s Alive!!!!! Lifeat42 finally an official page on Facebook!!!

Feel Free to Visit > http://www.facebook.com/Lifeat42 Feel free to visit and let me us know if you LIKE Life@42

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Robert Lavigne (@RLavigne42) discusses Social Media and Social Business within the Healthcare Industry

n this latest #TDGv Segment, I was interviewed by Joanne Yeung on how Hospitals and the Healthcare Industry could leverage Social Media by becoming a Social Business.

“Social Business is your Social Media Strategy” ~ Robert Lavigne (@RLavigne42)

As an added bonus, I managed to talk Martin Cleaver (@mrjcleaver) into sitting down with Joanne to discuss the value of Wikis and Blogs as a replacement for outdated website. Continue reading

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